Customer Acquisition Cost (CAC) Calculator
Calculate CAC, LTV, and LTV:CAC ratio. See if your customer economics are healthy.
CAC
$300.00
LTV
$2,400.00
LTV:CAC Ratio
8.0:1
Acquisition Metrics
| Marketing Spend | $10,000.00 |
| Sales Spend | $5,000.00 |
| Total Spend | $15,000.00 |
| New Customers | 50 |
| CAC (monthly) | $300.00 |
| Customer LTV | $2,400.00 |
| LTV:CAC Ratio | 8.0:1 |
| Payback Period | 3.0 months |
| Health | Healthy (3:1+) |
Use the Customer Acquisition Cost (CAC) Calculator above to calculate your results. Enter your values and see instant results — all calculations run in your browser.
Disclaimer: This calculator is for informational purposes only and does not constitute tax, financial, or legal advice. Results are estimates based on the information you provide and current rates. Always consult a qualified tax professional or financial advisor for advice specific to your situation.
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